![Avelino [#65]: Reshaping the Future of Football Representation with Nexus Football Group](https://s3.castbox.fm/75/55/cb/79838e1b5ed79163b6e06ede3f181776be_scaled_v1_400.jpg "Avelino [#65]: Reshaping the Future of Football Representation with Nexus Football Group")
Avelino [#65]: Reshaping the Future of Football Representation with Nexus Football Group
Description
On today’s episode, I’m joined by Avelino, a rapper known for his sharp lyricism, deep wordplay, and cultural influence far beyond music.
From his early freestyles on YouTube to collaborations with Stormzy, Aitch, Wretch 32 and Skepta, Avelino’s journey has always been about using his voice to represent something bigger.
Now, he’s stepping into a new arena.
Alongside presenter Harry Pinero and football entrepreneur John Loaiza, Avelino has co-founded Nexus Football Group, a next-generation agency built to reshape the future of football representation.
Beyond managing talent, Nexus aims to unlock overlooked brilliance, bridge culture and sport, and create a new blueprint for how players are seen, supported, and celebrated.
In this conversation, we talk about the lessons that Avelino brings from music into football, why the system needs disrupting, and how Nexus plans to elevate both the game and the people in it.
Timestamps
02:00 - Journey into Music and Football
04:00 - Music Career Highlights
06:00 - Founding Nexus Football Group
12:00 - Mentorship and Player Development
14:00 - Updating the Agency Model
17:00 - Scouting and Talent Pathways
24:00 - Leveraging Technology in Football
28:00 - Final Thoughts and Closing Remarks
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